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Marketing You: Building a Personal Brand

In a consumer-driven society, marketing campaigns have a purpose of connecting brands with clients and customers. However, our own actions in the workplace and with our clients also create a brand: a personal brand, which may have positive and negative equity implications. Personal brand equity is formed from the quality of one’s work as well as the relational networks and executive presence that one establishes; all these elements contribute towards generating new and continuing clients, customers, and business opportunities.

This introduction focuses on applying branding thinking to one’s personal career through actions, managing perceptions, influence, and harnessing “executive presence” when interacting with colleagues, customers, and clients.

  • The difference between brand identity and brand equity;
  • Constructing personal equity through name, image, and reputation;
  • Balancing the fact- and data-driven information provided by one’s professional contributions with the intangible characteristics of reputation and executive presence;
  • Why marketing yourself is just as important as marketing the products and services that you offer, both to your own firm as well as to your clients; and
  • How to apply skills that entrepreneurs use in their businesses to your personal career development strategy.

No PDHs will be awarded for this informational Webinar.

Presented by: Austin Lin


Product Code: ws-130404
Year Published: 2013

$50.00/ $25.00 Member Price add to cart
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