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Business Development: How to Succeed in the New Economy

Business development is key for any engineering firm looking to wade its way out of the “Great Recession.” This webinar, presented by Richard Friedman of Friedman & Partners, will focus on establishing and nurturing a business development culture at any size firm. Find out why firms should engage as many staff as possible in BD. There is no "one size fits all" BD mold--a fundamental concept that's the foundation to this interactive webinar. We will address the BD "holy grail": how to drive behavior to achieve a true BD culture using strategies such as education/training; establishing a culture of top-down accountability; tracking/reporting metrics; and incentive/recognition.

Speaker Bio: Richard Friedman

Product Code: ONL-097
Year Published: 2011
Format: Online course

$69.00/ $35.00 Member Price add to cart
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